BLACK FRIDAY EMAIL CAMPAIGN

CLIENT

INDUSTRY

BACKGROUND

Wish launched a month-long Black Friday sales event, which generated a 20% revenue lift. I led the content strategy and copy for a global email marketing campaign that reached 66M+ users.

PROCESS

I worked closely with design, marketing, merchandising, localization, and legal teams to deliver all assets on an incredibly tight schedule, despite major delays from merchandising.

RESULTS

I crafted content for:

A sneak-peek newsletter, which was sent to 22M+ users worldwide
A 3-part email series that kept 44M+ global users in the loop on Black Friday deals and products
A promotional email for Wish and Klarna's Black Friday partnership

Open rate: 30%
Click-through rate: 16%
Revenue: 5% lift
Buyer conversion: 2.5% lift