HOLIDAY GIFT GUIDES

CLIENT

INDUSTRY

BACKGROUND

To support holiday marketing efforts, I took the initiative to research, write, and publish two SEO holiday gift guides for Wish's consumer blog.

PROCESS

I conducted intensive keyword analysis on Semrush and Google. I also manually curated 80 products by researching trending items and highly-ranked gift guides. I directly published the blog posts via Wish's HubSpot CRM platform.

RESULTS

Page views: 450k+
Average time on page: ~3 min
Click-through rate: 5.3%
Conversion rate: 3.1%

Open rate: 30%
Click-through rate: 16%
Revenue: 5% lift
Buyer conversion: 2.5% lift