TIKTOK EFFECT CREATOR CENTER

CLIENT INDUSTRY CATEGORY

TIKTOK SOCIAL MEDIA, AR UX, APP

BACKGROUND

CONTEXT: Effect House is TikTok's effect creation desktop app. Users were only able to access Effect House activities and dashboards on the website by receiving inbox notifications, which had a low open rate (<3%)

GOAL: Create an Effect Creator Center that allows users to easily access Effect House activities and dashboards directly within the TikTok app

AUDIENCE: All Effect House creators

ROLE: I led the content design and collaborated closely with product, design, community, legal, and engineering teams

View full flow