TIKTOK EFFECT HOUSE BLOG

CLIENT INDUSTRY CATEGORY

TIKTOK SOCIAL MEDIA, AR BLOG POSTS

BACKGROUND

I was the lead blog writer and strategist for Effect House, TikTok's effect creation desktop app. I leveraged SEO strategy, industry research, and best practices. I also collaborated with many cross-functional teams, including product, community, and design to bring these blog posts to life. Check out a few of my favorite pieces below!

Open rate: 30%
Click-through rate: 16%
Revenue: 5% lift
Buyer conversion: 2.5% lift