TIKTOK EFFECT HOUSE GAME JAM

CONTEXT: Effect House, TikTok's effect creation desktop app, launched a monthlong campaign that encouraged creators to learn how to create TikTok games in Effect House. The campaign included a special $5,000 challenge, video tutorials, and more.

GOAL: Promote the Game Jam campaign via the Effect House website and blog

AUDIENCE: All Effect House creators, TikTok users

ROLE: I led the copywriting and content strategy for this entire campaign. I worked closely with the community, marketing, PR, legal, and visual design teams.

RESULTS:

• TikTok videos using game effects: 44M+

• Total views of game effects: 12M

• Effect submissions: 7k

• New creators: 896

• Global viral effects: 79