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TIKTOK UPSELL PASSKEY FLOW

CLIENT INDUSTRY CATEGORY

TIKTOK SOCIAL MEDIA UX, LOGIN & ONBOARDING

BACKGROUND

CONTEXT: Most TikTok users prefer to sign up or log in to their accounts using passkeys instead of passwords

GOAL: Encourage users to enable passkeys during the sign-up and login flows

AUDIENCE: All TikTok users who don't have passkeys enabled on their accounts

ROLE: I led the content design and crafted clear, concise, and value-driven copy

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