B2B WELCOME NEWSLETTER

CLIENT

BY CHRISTINA LYON

INDUSTRY

BACKGROUND

By Christina Lyon is a boutique content marketing agency serving small businesses. I crafted the agency's welcome email newsletter for new subscribers seeking business blogging services.

PROCESS

I crafted copy that:

led with long-form storytelling
aligned with the brand voice (warm, friendly, personable, empathetic)
addressed common pain points
included relevant research and data

RESULTS

Open rate: 22%
Click-through rate: 14%