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WISH WONDERLAND POSTCARD

CLIENT

INDUSTRY

CATEGORY

WISH

ECOMM

DIRECT MAIL, OUT-OF-HOME

BACKGROUND

Wish launched a holiday campaign called Wish Wonderland, which generated a 17% revenue lift. I led the content for a direct mail campaign targeting 36k+ users in the U.S.

RESULTS

  • Average response rate: 5.6%

PROCESS

With this project, I aimed to craft messaging that was warm, friendly, welcoming, and concise. I collaborated closely with various stakeholders including design, marketing, and legal.

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