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WORLD OF WISH SOCIAL ADS

CLIENT

INDUSTRY

CATEGORY

WISH

ECOMM

DIGITAL ADS, SOCIAL

BACKGROUND

Wish launched a global brand campaign called the World of Wish, which invited users to "get lost in the shop." I penned 40+ paid social ads to support the campaign's Alice in Wonderland-inspired commercial. These were leveraged across several social platforms.

PROCESS

During this project, some key challenges I overcame were:

  • Crafting messaging that was cohesive with the overall campaign while tailored to individual platforms and their respective audiences

  • Delivering assets under a tight turnaround and with ambiguous guidelines

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